Visual Elements and Style: Men's Fashion of the 1960's

In the article "Men's Fashion of the 1960's" trends are noted as having emerged as "effeminate" and "sporty". Along with the article are pictures of typical catalog advertisement for the newly popular styles. The images show attractive, confident men smiling while wearing their stylish clothing. The advertisements appeal to the new styles by showcasing some new features available such as the "slim-taper body" fit. One image even shows a man as happy and confident with a woman.

The images visually appeal to the desired audience by placing the impression upon viewers that wearing the styles of the 60's will bring happiness. In the image of the family with matching coats, it appears as though the family members are having a great time together and are enjoying their new look. The advertisement uses the concept of an active family life, and the image shows how the coat fits into a fashionable lifestyle. 

The advertisement below demonstrates the visual image of a trendy man with a "sharp" look. The man in the image is posed in a confident stature with a slightly seductive smirk that leaves the imagination to suggest the mystery behind the man in cool clothes.

The article "Men's Fashion of the 60's" uses phrases such as "quite noticeable" and "groovy" to fit typical lingo of the 1960's. This writing style assists in embellishing the stylistic fashion choices of the 60's. While the targeted audience of the article is modern persons of America, the language chosen helps enlighten readers and allow them to make connections with a past time.